Beyond the event
To organise an event you need
passion, preparation and plenty of creativity. Our aim is to go beyond imagination, break the mould and create an unforgettable event that will surprise everyone.
This is an
innovative technique perfected by FRI, drawing on the experience gained over many years. This approach to living an event underlines the emotional component, ftargeting the perceptive, sensory, experiential and subjective capacities of the public.
FRI begins with the study of
neuroscience, which can establish what happens in our brain when we are subjected to different stimuli and sensory signals.
This allows us to obtain valuable information about how to use audiovisuals and how to design spaces and settings so that the experience is amplified and reinforced and therefore a
memory is created.
When event becomes communication
Through the combination of numerous diverse incentives it is possible to interact
actively and more effectively with the public.
This is why no choice, creative or logistic, is ever left to chance, but selected specifically according to the
objectives to be met.
From the dimensions of a screen to the position of the speaker, which can condition the cognitive process of perceiving a message, to the essential role of music which, appropriately selected for the target audience and in line with the content, can facilitate the comprehension and memorization of concepts and messages.
The event: before, during, after
The event is closely linked to the
audience, who must be made to feel like a starring actor at the centre of attention, not a mere spectator.
For this reason initiatives are not focused exclusively on the day of the event itself, but also on the preceding and following days, with
teaser activitiesto arouse curiosity and create engagement, monitoring to evaluate results in terms of follow-on and objectives achieved, and assistance and advice over the entire period.
We turn the event into a success
It’s not enough to organise a successful event, without leaving anything to chance; it’s essential to immerse oneself in the context, respond to every demand, in
These are the keys for giving our clients visibility, prestige, motivation and stimuli for growth, by developing content and messages which can
reate engagement and stay in the memory long term.